Unilever to Drop ‘Fair’ from its Cream ‘Fair & Lovely’, Will be Sorting New Name Soon

Marketing and Branding always go hand-in-hand and why not to achieve better results from these vital wheels of any business. A business should always look forth for an active optimization. The same is getting followed by one of the Unilever produced aged products- ‘Fair & Lovely’ cream. According to the latest news, by the bulletin, it is learned that the Indian Global Giant is all set to drop ‘Fair’ from ‘Fair & Lovely’ creams and related products. Additionally, according to other latest information from the leading brand of fairness cream in India, sooner the brand will be pushing out all new names for the product as well.

The move has been taken up by the authority as the skin-lightening cream has always been charred for promoting stereotype branding for fair-skinned people. As released by the official news update by the management, Hindustan Unilever (HLL.NS) said it will stop using the world ‘Fair’ for branding, and will soon push out a new name for regulatory approval. 

This can also be assumed that many cosmetic products and brands are facing the heat of assuring making the skin a lighter tone. Globally, also the instance has been checked upon with the soaring Black Lives Matter movement. 

Through the official statement through the latest news, Hindustan Unilever Chairman Sanjiv Mehta said, “ We are enhancing our skincare product’s portfolio for a much more diverse user base.”  Additionally, as said in the latest news in Hindi, the giant was also considering the name change from quite some time now. 

Contrary to this, as the brand is aged one, its products are also much liked by South-Asiatic people who believe to become fair instantly. But, in recent times the product has seen many negative remarks and heat from the various other users globally.

To clear out the air, Unilever's President of beauty and personal care division Sunny Jain said in the latest news, “We recognize the words ‘fair’, ‘white’, ‘light’ as the synonyms to each other which is not right for public domain and so, we want to address this.” 

As Hindustan Unilever dominates the market of South Asia. There are other brands like L’Oreal and Procter and Gamble are also established in various other geographic terrains. 

As released among the latest information, the brand is still to decide the new name for the product and thereby be producing few suggested names for regulatory approval. 

A year before according to news updates, as the brand dominates the market. It said that it has started to evolve from its root idea to make any skin-type fair. The brand communication department has also worked upon removing the focus of ‘fair’, ‘whitening’, ‘skin-lightening’ to ‘glowing’ ‘radiant’, ‘skin-clarity’. 

Furthermore, HUL has also removed the gradient faces from their packing and also a shade-card from their packs. It is also learned from the latest information extended by the brand that the company will continue to evolve starting by showing different women of varied complexion. Furthermore, it will display happiness and joy to celebrate all types of skin. 

According to the latest news by the fairness cream giant of the nation, HUL (Hindustan Unilever) has become a pioneer of business that caters to skin-care products. Additionally, it is also learned that the business has been able to commence various researches and experiments to change its formula that counts upon vitamin B6, C & E that is based to lighten up the skin with any marks or pigmentations. The product is designed to remove skin-baring functions, enhance skin fairness, and smoothen skin texture. 

Contrary to this, L’Oreal India is also experiencing backlash from the market with a sales drop. According to the latest news by the authorized source, it is that the word ‘Skin brightening’, ‘lightening’, ‘whitening’ will soon be removed through various brands and sales pitches. 

Earlier also, email has been sent to L’Oreal for the comments. But no such reply has been received. 

According to the latest information, Johnson and Johnson will also be removing the word ‘lightning and fairness’ from its products.